What Is Amazon FBA? Fulfillment by Amazon Guide
Amazon FBA (Fulfillment by Amazon) is a service where sellers send their products to Amazon's fulfillment centers, and Amazon handles storage, order picking, packing, shipping, and customer service. FBA products earn the Prime badge.
What Is Amazon FBA?
Amazon FBA (Fulfillment by Amazon) is a logistics service where sellers send their products to Amazon's fulfillment centers, and Amazon takes over warehousing, order processing, packing, shipping, and customer service. FBA products automatically qualify for the Amazon Prime badge and free shipping.
Amazon operates over 200 fulfillment centers worldwide, with 50+ in Europe alone. According to Marketplace Pulse, 73% of Amazon's top sellers use FBA, making it the dominant fulfillment model on the platform.
Kolay Parsiyel offers shipping services from Turkey to Amazon FBA warehouses across Europe.
How FBA Works
- Prepare products: Label items with FNSKU barcodes per Amazon requirements
- Ship to Amazon: Send inventory to Amazon's designated fulfillment center
- Amazon stores: Products are received, sorted, and stored in Amazon's warehouse
- Customer orders: When a sale occurs, Amazon picks, packs, and ships the item
- Delivery: Amazon's logistics network delivers to the customer (often 1-2 day Prime)
- Customer service: Amazon handles returns, refunds, and support inquiries
FBA Cost Structure
| Fee Type | Description | Approximate Amount |
|---|---|---|
| Fulfillment fee | Pick, pack, and ship per unit | 2.50-5.00 EUR/unit |
| Monthly storage | Warehouse space per m³ | 26-36 EUR/m³/month |
| Long-term storage | Items stored 365+ days | Additional 170 EUR/m³ |
| Referral fee | Commission on sale price | 7-15% by category |
| Return processing | Handling returned items | Equal to fulfillment fee |
FBA Advantages
- Prime badge: Automatic Prime eligibility increases visibility and conversion
- Buy Box advantage: FBA sellers receive Buy Box preference
- Fast delivery: Amazon's network enables 1-2 day delivery
- Customer trust: "Fulfilled by Amazon" builds buyer confidence
- Scalability: No capacity constraints as volume grows
- Pan-European: Single-country inbound, sell across all EU marketplaces
Shipping to Amazon FBA from Turkey
Sending products from Turkey to European FBA warehouses involves:
- Creating a shipment plan in Seller Central
- FNSKU labeling per Amazon specifications
- Shipping via Kolay Parsiyel (LTL or FTL to Amazon's warehouse)
- Customs clearance (A.TR for duty-free industrial goods)
- VAT registration or fiscal representation in the destination country
Kolay Parsiyel provides end-to-end FBA shipping from Turkey to Amazon warehouses in Germany, France, and the UK.
Frequently Asked Questions
What do I need to start selling on Amazon FBA?
Amazon Professional Seller account (39 EUR/month), products labeled with FNSKU barcodes, VAT registration in the target country, and a logistics partner to ship inventory to Amazon.
How much does FBA storage cost?
January-September: 26 EUR/m³/month. October-December (peak): 36 EUR/m³/month. Items stored over 365 days incur an additional 170 EUR/m³ long-term surcharge.
What is Pan-European FBA?
Ship to one EU country, and Amazon automatically distributes inventory across its European network (DE, FR, IT, ES, NL, PL, SE) based on demand forecasts.
How much does it cost to ship from Turkey to Amazon FBA?
Via Kolay Parsiyel, LTL shipping to Amazon Germany runs approximately 140-180 EUR per m³. Customs and VAT are additional. Contact us for a detailed quote.
References
- Amazon Seller Central FBA Guide
- Marketplace Pulse Amazon Data
- Amazon FBA Fee Schedule
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